The Brief:

We were tasked with crafting a vibrant and memorable visual identity for Hot To Go, a bold Mexican food takeaway.

This included developing an illustrative brand style that reflects the rich cultural roots of Mexican street food. We created a distinctive logo system, expressive packaging designs, and a social media toolkit.

The goal was to create a playful yet professional identity that felt consistent across all mediums, while celebrating the spirited soul of Hot To Go’s culinary mission.