We were asked to create a versatile, energetic, and instantly recognisable brand identity for Fandom Supply, a dynamic apparel company specialising in high-quality graphic T-shirts that celebrate the entire spectrum of global fandoms.

This project required the development of a core logo, a scalable pattern library, and a flexible design identity capable of reflecting numerous cultural niches whilst maintaining brand unity.

The ultimate goal is to establish a distinctive and flexible visual presence that can easily scale to support future collaborations, limited edition drops, and extensive social media campaigns.