The Brief:

We were asked to create a professional yet playful brand identity for HOMI Whole Foods, a company specializing in healthy snack products aimed at children (and adults alike).

This included developing a comprehensive design system and packaging templates for current products like pretzels and popcorn, with the flexibility to scale across future product lines.

The goal was to establish a visually engaging and cohesive brand presence that communicates HOMI’s commitment to fun, freshness, and trust at every touchpoint.