We were asked to create a dynamic and immersive social media identity for Star Wars: Podracer Rush, an upcoming game that reimagines the thrill of high-speed podracing for a new generation of fans.

This included developing a comprehensive visual system and content templates for platforms like Instagram, TikTok, and YouTube Shorts, with the flexibility to scale across future campaigns.



The goal was to establish a visually striking and cohesive presence that communicates Podracer Rush’s commitment to excitement, authenticity, and community at every touchpoint.