The Brief:

We were asked to create a bold and versatile brand identity for Wildcard Sports Centre that captured its energy, inclusivity, and community focus.

This included developing a dynamic logo system, custom patterns, and a vibrant visual language to be applied across promotional materials, digital assets, and on-site signage.

The goal was to establish a cohesive and impactful brand presence that brought the spirit of Wild Card to life across every touchpoint.