We were asked to execute a full brand refresh for West Wilts TCG, a premium Pokémon TCG retailer.

This required developing a high-impact visual identity system (logo, typography, color palette) that communicated trust and collector excitement. Deliverables included a comprehensive set of digital and physical assets for web, social, and print (including specialized packaging and certificates of authenticity).

The goal was to modernize the brand presence, appeal to both veteran and new enthusiasts, and establish the company as the authoritative and trustworthy source for all TCG acquisitions.